Fake It Until You Make It

A few blocks from my office a venerable Krispy Kreme doughnut store shows off its bakery through a large interior window. You can watch the whole process of doughnut creation while you're throwing down a few with a cup of coffee.

Yesterday my office partner Carrie came in and suggested that we get a Krispy Kreme-type device installed in our office doors. Each morning as we pass through the doorways we would be showered and frosted with confidence, as if it were the sugaring stage of doughnut manufacture.

One could argue that this would create only an exterior coating.

My answer to that is the familiar saying:
Fake it until you make it.

Confident behavior is treated like confidence by the outside world. When that happens, real confidence grows. It's also true that what's applied to the outside starts, after a while, to sink in.

Anyone who has ever eaten a Krispy Kreme doughnut knows that they taste pretty sweet all the way through.



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