HIGHLY Effective Marketing for Writers and Artists

Saturday I showed up, brimming with eagerness and high expectations, at the long-awaited arts marketing seminar.

BOTTOM LINE: What I learned there met all my hopes.

I am as excited about my work and my career as I have ever been in all these 33 years of freelance writing. This excitement is based not, as usual, on a piece of good news like a book contract. Instead it is based on having some new tools to better take charge of my own career and the fate of all my books.

For anyone who didn't see the previous post, this one-day seminar is offered at locations across the country by Creative Capital in cooperation with other agencies. This $30 class--I couldn't believe the price--was co-hosted by the indefatigable crew at the N.C. Arts Council and held at McColl Center for Visual Art.

I'm going report here about what I learned. Because there is so much material--even just hitting the high points--I'm going to spread it out over many days.

Some of what I learned amounted to A CHANGE OF PERSPECTIVE. And some was NUTS AND BOLTS. These two are equally important.

Here are TWO EXAMPLES OF WHAT I TOOK HOME, one from each category:

*The most important change of perspective: Shift from thinking "what do I need to get by?" to "what do I and my art need financially in order to flourish?"

*Nuts and bolts item: Create a financial team.

HOW TO DO THIS: Get a free consultation at your bank. Choose a bank that's a patron of the arts. Talk with friends who are passionate and successful with the workings of money about who to consult and what to do.

Study what you spend and find out what you need, then ask a consultant: how can I get x amount of passive (no work-involved) income, by x year. Find out what it will require, what step you need to take next. Do it even if you're currently insolvent. Especially if you are. It's possible to buy your freedom; it takes some time-and-money figuring, and developing new and expanded and alternative markets and possibilities (more on this later). Create financial stability rather than a constant hand-to-mouth crisis.

Realize that artists are good financial managers. Nobody squeezes more out of a buck. So don't "diss" yourself.

Find an accountant who is proficient in arts tax laws.

When you talk to bankers, etc. don't bad-mouth money and say you don't like financial stuff. However you word it, ask these folks to be your partners. Get the person's interest in what you're doing and make them part of it. In addition to using their advice, as appropriate, invite your financial team to your book-signings, art openings, or your movie premiere.



In addition to these notes I jotted, I (and the others) received written materials on types of funding sources and how to approach them.

In summary: attendees typically increase their income by at least 20% in the first year, with significantly less time spent at earning. And that came with added visibility of the art work and wider opportunities for more work.

MY RECOMMENDATION: If one of these day or weekend workshops shows up near you, GO! Or fly to wherever it is. Everyone I spoke with was wowed.

I'll keep reporting in this space about what I learned, how I'm putting it into practice and how it's working out. I INVITE YOU to add your thoughts, experiences and questions about each of these topics. And if you've attended one of these classes, please share any stories about how this approach is working for you. It'll help the rest of us.

Thanks!