Marketing for Artists

This Saturday I'm planning to have all my business and professional problems solved and my future assured.

You may think I'm exaggerating, but I have extraordinary high hopes and excitement about a seminar I'm participating in. The title is Strategic Planning Workshop for artists, run by a New York-based organization, Creative Capital Foundation. These workshops are given periodically at locations scattered around the country.

THE MOTIVATION: I saw one of my friends come back transformed from one of these classes last spring. Carrie Knowles, a visual artist as well as author of THE LAST CHILDHOOD, attended a weekend class.

When she got back, she bought a historic house, moved her office out of her house and into this new arts center, established an art gallery/studio in the building and a writing office, and rented space to me and others.

Moreover, six months later, she's still steaming ahead with her writing and art a lot faster than she used to.

THE RESULT: I'm going to go to this thing day after tomorrow and see what happens to me.

One of the exercises, I'm told, is doing an "elevator pitch." That's putting together--and practicing--a sentence that will sell your book to the publishing luminary you find yourself squeezed in next to on an elevator.

I will report here what happens.