Monday, June 25, 2007

How to Reduce Fear: A Strategy

The idea is to take small steps in each beginning of the work on the project. And there's neurological reasoning behind this.

The approach is called the Kaizen Way, developed by Dr. Robert Maurer. Japanese business people used that word to describe the way they went about rebuilding their businesses after the devastation of World War II.

I found a description of this technique in Unlock Your Creative Genius by Bernard Golden:

"Maurer suggests that the human brain, motivated to maintain stability and security, is wired to resist change....The fear center of the brain, the amygdala, can lead us to react to situations without first checking in with the cortex, the more objective administrative part. Thus, new challenges can arouse fear in the amygdala, the center of the brain that is involved in the "fight or flight" response. However, small steps toward change or creativity do not trigger such a response. In effect, taking small steps toward change allows you to sidestep the fight-or-flight response...."