So congratulations are due today to two organizations:
1. The world's largest tissue-maker Kimberly-Clark
2. Environmental organization Greenpeace (as well as other eco-activists)
Kimberly-Clark, after almost five years of urging from Greenpeace, will no longer use wood pulp from Endangered Forests, such as Canada's Kenogami. And KC is a company that requires a lot of raw materials; they make Depends, Kleenex, Scott paper towels, Huggies, Kotex, and Poise, among other items. Now they're a giant not only in paper products, but in green paper practices.
So-- Yay, Kimberly-Clark! Yay, Greenpeace! Yay, ancient forests!
If it brings tears to your eyes, go buy yourself a case of Kleenex. The right move deserves a reward.