What he's doing is mainly selling it through his readings,making it a rare and thus-to-be-cherished item.
It's not my ambition to proceed this way, and it's not his only outlet. He has a book coming out through Random House. Nonetheless, I like his innovation and his cheeky style and wish him well with This Won't Take But a Minute, Honey.
Thanks to Mary Moore for the heads-up on this. I welcome stories of inspiring boldness, in small matters and large -- please let me know when you have one to pass on.